King's Hawaiian O'Hare "Soft Wear" Merch Swap

King's Hawaiian just used branded merch to market a logo refresh at Chicago O’Hare Airport. Their team set up a booth with private changing rooms, and travelers swapped the clothes they were wearing for a free “soft-wear” sweatsuit.

King's also gave out snacks, plus a travel pillow and eye mask. All traded clothing went to a Chicago charity. Simple execution that people remembered.

https://kingshawaiian.com/products/merchandise/?limit=100

Want help planning a merch swap? We help business owners and marketers build smart campaigns with branded merch that people enjoy using. Hit me up!

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