👉 Watch more clips here: https://www.youtube.com/playlist?list=PLNQQaCBgPnPxo-OB-rb3avnl7E2zZkiUI Wait, my favorite grocery store is now full heavy metal? @HEB teamed up with Nashville designer Connor Dwyer for a limited-edition “new metal” T-shirt. It blew up online. Fans went wild, the site crashed, and chaos followed. Here's how it started, what went right,…
@Chomps the meat snack brand, pulled off one of the smartest pop-up activations of the year. They took over an old gas station in Austin for a back-to-school event: they cleaned out parents’ cars, handed out free snacks and branded merch, and turned everyday stress into a shareable experience. Experiential…
👉 Watch more clips here: https://www.youtube.com/playlist?list=PLNQQaCBgPnPxo-OB-rb3avnl7E2zZkiUI When is “ask forgiveness, not permission” a good idea? Baggu found out the hard way. At their new San Francisco store opening, the sustainable bag brand gave away BART-branded water bottles, hats, and stickers — without permission from Bay Area Rapid Transit. It wasn't…
WOW! @KingsHawaiianBakery just used branded merch to market a logo refresh at Chicago O’Hare Airport. Their team set up a booth with private changing rooms, and travelers swapped the clothes they were wearing for a free “soft-wear” sweatsuit. King's also gave out snacks, plus a travel pillow and eye mask.…
Spam's Musubi Maui fundraiser offers items like Musubi-shaped ottomans, mixing fun with philanthropy. McDonald's and the US Open use collectible cups to increase customer engagement and sales. Aldi and Trader Joe's go head to head on cooler bags. I look at L.L.Bean's tote bag rivalry with Lands End. Gorton's is…
Cheez-Its has rolled out an impressive line of merch, from Hawaiian shirts to nail polish, perfect for fans of the cheesy snack. They even took over a diner to provide a cheezy distraction to travelers. Ore-Ida celebrates the 20th anniversary of Napoleon Dynamite with tot-protecting pants - supposedly they're 'crush…
The Cheesecake Factory has launched a new merch line for rewards members, featuring iconic brand designs on apparel, accessories, and home goods. Pringles and Crocs teamed up for a fun collection including Pringles-inspired clogs, slides, and the standout Crush boot with a snack-holding heel. Dunkin' faced delays with their popular…
Jimmy John's Capri salami pesto sandwich-inspired silk scarf is expensive at $75, but versatile and some proceeds go to their foundation. Applebee's introduced Bacardi tropical rum buckets, though you can't take them home. Jollibee Foods launched a merch line with cool items like an all-over print tote bag and shirts…
Our pals at Miller High Life teamed up with the Tie Bar for a classy beer-themed wedding collection. Movie theaters are making a killing on popcorn buckets as collectibles. Trader Joe's fans are going crazy over a $3 mini-tote bag - one's selling for $1000 on ebay! Aldi just dropped…
Companies are creatively engaging with their audience with branded merchandise. Dunkin' and Miller Lite had the socials buzzing after the Super Bowl. But what is Louis Vuitton thinking? And now Stanley doing their own branded merch? What's up with these Juicy Couture x Red Robin track suits? These creative campaigns…
Happy New Year! In the first show of 2024, here's what's on tap: Planet Fitness collaborates with Megan Thee Stallion, releasing fitness-focused merchandise like shirts and water bottles. However, they could have expanded their range to include more diverse fitness gear. Pringles' unexpected partnership with a caviar company demonstrates the…
In this episode, we unpack three compelling case studies: Outback Steakhouse's Social Media Mastery: Discover how Outback boosts customer engagement through a charming koala plush giveaway. This clever social media contest not only captivates audiences but also amplifies brand visibility. Integrating tangible products with digital campaigns can significantly enhance online…
We kick things off with Gold Peak Iced Tea's nifty iPhone accessory: we explore how it transforms everyday moments into the coveted 'golden hour' with a simple clip-on filter. Then, we jet over to Australia where Matilda Bay is shaking things up by giving away merch from more popular brands,…
The Big Promo Cast highlights brands that use branded merch for marketing and promotion, so that our viewers can get some ideas for their own campaigns. Featured Campaigns: Hormel Foods: Launched a pepperoni popup shop in Austin, Minnesota to celebrate National Pepperoni Day. Various pepperoni-themed merchandise were on offer for…
Fireball Cinnamon Whiskey spices up the conversation with their cheeky sympathy cards for football fans. Snyder's of Hanover brings the festive spirit with their October Fest pretzel-holding contests. Fanatics is under scrutiny for some quality control missteps. Don't miss the delectable partnership between Hershey's and Crocs that promises to make…
We're dissecting the ingenuity behind the promotional strategies by Oscar Mayer, Hampton Inn, Cheetos Mac n Cheese, and Taylor Swift. Each case study reveals unique branding maneuvers designed to engage customers and promote brand loyalty. Oscar Mayer's silicone hot dog straw, an inventive product that originated from fan interaction at…
Merch mash-ups: where creativity knows no bounds! On this episode of the Big Promocast, we're dancing with some delightful and unconventional brand collaborations that will tickle your taste buds and surprise your soles (get it, like shoes?). First, we slip into Crocs' culinary journey, where Pop-Tarts meet edible gummies to…
Natural Light has an oddly intriguing upcycling collab with Sperry, giving your old boat shoes a new lease on life as...can holders? Yeti releases a scorching $400 skillet that's causing a stir (pun intended). Ever thought you needed a crossbody bag to keep your ice cream cold? Neither did I,…
With National Fried Chicken Day, KFC has dropped a summer merch line that's finger-licking awesome. From beach towels to bucket hats and even fancy Shady Rays sunglasses. Rao's Italian restaurant sauces and their interactive experience? Browse through their virtual shop, filling up your 'passport' with stickers... Sounds fun, right? Just…
In this episode, we dive into exciting collaborations and promotional ideas from top brands like Crocs, Taco Bell, Coors Light, Cholula, and Raising Cane's Chicken Fingers. Crocs and Taco Bell announced a limited-edition Mellow Slide - a perfect blend of the two brands' identities. Crocs leverages partnerships with influential brands,…
In this episode, we spotlight top brands like Slurpee, Cheez-It, Barilla, and Taco Bell are leveraging merchandise for promotional campaigns. 7-11 Slurpee's rebranding campaign "Anything Flows" — where they use unique merch like pool floats and beach towels to reinforce their fresh look. We uncover Cheez-It's inventive promotion in Joshua…
We kick off with the collaboration between the geriatric rock band, the Rolling Stones, and Keurig. They launched a 'Start Me Up' iced coffee maker, sadly it's already sold out. The marketing strategy behind it proves the power of unexpected partnerships and limited edition offerings. Apple's latest reveal at the…
Smoothie King's had a unique marketing stunt. They took things to a whole new level by using AI and ChatGPT to create a romance novel. But here's the catch—it's all about promoting their new X-Treme Watermelon Smoothie. The AI even designed the book cover with a model with too many…
Quiksilver and Pacifico are back with their second beach-themed collection, featuring items made from recycled materials. Cinemark's new movie swag store offers exclusive Guardians of the Galaxy merch and more. IHOP is brewing up something new: pancake-flavored coffee. We're taking a closer look at this unique twist on java and…